As with many aspects of technology, online marketing changes with the blink of the eye. Keeping up with trends and managing marketing effectively and efficiently can be difficult. This is a problem for a business at any size. Therefore, your business should consider hiring an online marketing assistant. As a result, your company can enjoy the benefits of utilizing the following techniques.
On Page Optimization
First, a business’s website needs stellar writing, but that’s not all. The right title tag, website address, and images (complete with alt text) will optimize your website to be found in search engines. Moz explains, “Ideal content pages should be very specific to a given topic–usually a product or an object–and be hyper-relevant.”
Next, direct traffic to your site. The more links a company has pointing to a website, the higher the website will be ranked in search engines. This will establish you as an authority on the topic. SearchEngineLand describes it this way: “If you were sick, which would you trust more? The advice from five doctors or from fifty random people who offered their advice to you as you walked down the street?”
Third, phone books are a thing of the past. Now, businesses get listed in online directories. However, in a global market, it’s important to cast a wide net. Hubspot blogged, “Adding a listing to these online directories is easy, but if you only list in a few, you’re really missing a huge opportunity to get found by online searchers.
Fourth, video is an easy, engaging way to share a message. PointsGroup reported, “Virtually 60% of respondents said they would watch video previous to reading text on the same webpage.” Hence, this is why it’s important for business to have a marketing assistant. As a result, your assistant can create, optimize, and upload videos to use for marketing.
Social Media Marketing
Fifth, a presence on social media great for search engine optimization. Plus, it also allows businesses to engage in conversation with potential clients and customers. This is one of many pros to hiring a social media manager. According to American Express’s blog, “You’ll have a consistent voice across all networks, compared to having multiple staffers manage different accounts.”
Finally, if a company puts down money for online ads, Google Adwords is a great option. eConsultancy explains Adwords by saying, “If you want your ad to appear at all, you have to bid against other marketers on how much you’re willing to pay Google Adwords every time a searcher clicks on your ad.” Thus, a marketing assistant can bring the expertise to do this to the best effect.
In conclusion, a marketing assistant can be a boon for your company. Need someone who will do all these marketing tasks for you? Ideas Unlimited offers online marketing assistant services.