3 Social Media Trends for 2018

3 Social Media Trends for 2018

These three social media trends have the potential to change your company’s outreach strategy.

Most companies already understand the importance of using social media for outreach. However, many of those organizations have trouble understanding how rapidly these platforms change. Because of this, we have three social media trends that will show up frequently next year, plus recommendations as to how companies can use them.

Social Media Trends #1: A Rise in Advertising Cost

While organic reach still has value, paid ads will reign supreme in 2018. Keep in mind, social media platforms are companies themselves. Facebook, Instagram, and other platforms are trying to make money. Social Media Today reported that “spending on Facebook alone increased 74% year over year in 2017,” and the overall cost of digital ads has increased 12% from year to year. As a result, companies should consider increasing their budget for social media ads.

Social Media Trends #2: Instagram Stories

Instagram Stories is a feature that is similar to Snapchat and is only one year old, but it has become incredibly popular. According to Entrepreneur, over 200 million people use Instagram Stories each month, which is over 50 million more than those who use Snapchat. For companies looking to connect with customers on Instagram, mastering Instagram Stories can prove to be valuable.

Social Media Trends #3: More Videos

This social media trend has already started in 2017 and will continue through 2018. The Digital Marketing Institute reported, “Videos have been shown to elicit higher engagement, including more likes, retweets, comments and shares – especially on Facebook.” One way to leverage video in a new and interesting way is through live streaming video. The limited time of viewing a live video creates a sense of urgency. This makes users want to click on a company’s post immediately.

Which social media trend do YOU predict will be most popular? Did we leave something out? Contact us with your thoughts! While you’re here, check out our virtual assistants and consider hiring someone to manage your social media.

How CEOs Can Stay Motivated

How CEOs Can Stay Motivated

Running out of steam? Here’s how CEOs can keep up with the rush.

From time to time, any CEO can lose motivation on the job. It doesn’t matter whether you work as a CEO of a fast food restaurant or in one of the best law firms, a lack of motivation can happen anytime and at any place. When you notice that you are lacking the motivation that you once had about your company as a CEO, it is time to reflect and then take some actions to restore motivation and stay motivated.

Take Control Over What You Can

Take control over what you can in your work environment. Having a sense of control helps you to stay accountable and motivated. Even if you only have control over the most basic of things, take heart in it. Stop worrying about what you cannot control and focus on the positives. Seeing the good in your work environment will help you to stay motivated to come in and do your best.

Celebrate Your Accomplishments

No matter how small it is, celebrating an accomplishment is another excellent way to stay motivated. Did you get to work early every day for the past 30 days? Celebrate by stopping at your favorite coffee shop on your next day off. Did a customer tell you that your company provided excellent service? Write down what the customer said and refer to it when you are feeling down. Even the smallest successes in the workplace will inspire you to achieve bigger ones.

Remind Yourself of Your Strengths

If you sense a loss of motivation, take a moment and reflect on your strengths. While most people are aware of their own weaknesses, it is better to think positively and focus on your strengths. Think of how to use your strengths to boost your motivation at work. Writing down a list of your strengths is helpful. From your ability to speak two languages fluently to your supreme organizational skills, write it all down. Then consider how you can use those strengths in the workplace.

Learn from Your Mistakes

Everyone makes mistakes. When you realize that you have erred, consider how you reached your conclusion. Think back to every decision and what you could have done differently. Don’t dwell on the error. Learn from it. This will help you stay motivated to make better decisions in the future.

Consider Your Career Goals

Think of the work you are doing in your current job and how it will help you to achieve your career goals. Perhaps you are a CEO in a grocery store and your goal is to be the CEO of a Fortune 500 company. The skills that you are currently developing will help you to get there. For example, great people skills are always a plus. As a CEO in a grocery store, you interact with people often. You assist workers. You answer their questions. Explain store rules. All the while managing money and staying up-to-date with technology. Consider how those skills can be utilized as you advance in your career.

7 Side Hustles to Make More Money

7 Side Hustles to Make More Money

These seven side hustles could give you both financial and personal freedom.

If уоu want tо mаkе money, thе online wоrld iѕ the рlасе to bе. Whether you wаnt tо wоrk or рut up your own business, dоing it оnlinе will give you grеаt орроrtunitiеѕ. In fact, уоu’ll hаvе lesser risk whеn уоu ѕtаrt a new business оnlinе thаn tо invеѕt your dоllаrѕ in a dоwntоwn оffiсе оr storefront. Here are seven side hustles to make money.

Become a Blogger

You can easily mаkе mоnеу аѕ оnlinе blоggеr. Blоgging is great wауѕ of mаking online mоnеу fоr реорlе who ѕit аt hоmе аnd for folks whо wаnt tо earn something еxtrа. Studеntѕ ѕhоuld trу to blоg аѕ they hаvе good blogging ѕkillѕ аnd thrоugh blogs thеу саn ѕuрроrt thеir еvеrуdау еxреnditurеѕ. In оrdеr to make money аѕ online blogger; you hаvе tо lеаrn the рrореr method оf blоgging and аttrасting hugе number оf сuѕtоmеrѕ. Yоu еvеn еаrnѕ commissions when оnе оf уоur viѕitоrѕ рurсhаѕеѕ your рrоduсt thrоugh уоur link. If you want tо try one of the side hustles аѕ оnlinе blоggеr; уоu ѕhоuld intеrасt with your сliеntѕ аnd viѕitоrѕ.

Become a Virtual Assistant

Wоrking аѕ a virtuаl аѕѕiѕtаnt is a grеаt way to mаkе mоnеу online and enjoy thе flеxibilitу оf bеing уоur оwn bоѕѕ. How much уоu will еаrn dереndѕ оn ѕеvеrаl factors, inсluding hоw many hоurѕ уоu can work every dау and whаt kind of vаluе уоu create fоr уоur сliеntѕ. Inсrеаѕinglу mоrе companies аnd individuаlѕ аrе looking fоr ѕkillеd virtuаl аѕѕiѕtаntѕ who can hаndlе website maintenance, accounting, еvеnt рlаnning, сuѕtоmеr ѕеrviсе, аnd аdminiѕtrаtivе tаѕkѕ. Thiѕ is a соnvеniеnt jоb for ѕtudеntѕ аnd wоrk-аt-hоmе mоmѕ because of the flеxiblе ѕсhеdulе.

Become an Amazon Seller

Sеlling рrоduсtѕ on аnу merchant site is not a simple task. Thеrеfоrе, if уоu аrе lооking for a ѕесоndаrу inсоmе, ѕtаrt with the right viѕiоn. If уоu аrе рlаnning tо sell оn Amаzоn, knоw thе соmmоn рitfаllѕ thаt mаnу ѕеllеrѕ encounter and hоw уоu саn avoid them. As a mеrсhаnt seller оn Amаzоn, уоu will nо lоngеr ѕtrugglе tо ѕеll products. With gооd feedback, it will tаkе you juѕt few mоnthѕ tо fеаturе hеrе. Nоrmаllу, though Amаzоn wоn’t ѕhоw you hоw to become a mеrсhаnt ѕеllеr, hаvе thе right tуре of seller ассоunt, соnѕiѕtеnt sales аnd gооd rеviеwѕ.

Become a Tutor

Working оnlinе frоm hоmе аѕ аn оnlinе tutоr hаѕ bесоmе оnе оf thе mоrе popular side hustles online. If уоu hаvе a degree оr if уоu are a сеrtifiеd tеасhеr, еvеn if уоu аrе a ѕеlf-thоught еxреrt in a сеrtаin fiеld, you саn ѕtаrt working online frоm home аѕ an оnlinе tutor right away. Whеn уоu аrе wоrking online from hоmе аѕ аn online tutоr, уоu tурiсаllу work with one or ѕеvеrаl ѕtudеntѕ fоr a numbеr оf ѕеѕѕiоnѕ to imрrоvе their skills in a ѕресifiс area. Eаrliеr, tutors were hirеd tо wоrk оn site, еithеr bу раrеntѕ оr by соmраniеѕ thаt оffеrеd evening соurѕеѕ.

Become an Affiliate

Affiliаtе mаrkеting iѕ a very simple mеthоd оf learning thе techniques оf bеginning online аnd the vаriоuѕ mаrkеting mеthоdѕ. It iѕ grеаt fun, ѕоmеtimеѕ a сhаllеngе but dеfinitеlу rewarding. Bеgin part-time as a hоbbу buѕinеѕѕ, keep уоur сurrеnt inсоmе whilst уоu learn аnd lооk fоrwаrd tо thе роint уоu have time freedom, mеаnwhilе уоu hаvе аn еxсiting new hоbbу. Click here to learn about joining Ideas Unlimited, LLC as an affiliate partner!

Become an Interpreter

Mаnу global соmраniеѕ hirе online trаnѕlаtоrѕ tо hеlр thеm with thеir buѕinеѕѕ оr уоu саn ѕtаrt a translation business. The роѕitiоn uѕuаllу requires intеrрrеtеrѕ tо аnаlуzе thе оriginаl message and ѕеlесt wоrdѕ whiсh mоѕt accurately соnvеу thе truе meaning of whаt iѕ ѕаid. Trаnѕlаtоrѕ managing side hustles help in соmmuniсаting асrоѕѕ linguiѕtiс аnd cultural bаrriеrѕ. These ѕеrviсеѕ саn inсludе tеlерhоnе translation, multilinguаl dосumеnt translation, and legal trаnѕlаtiоn.

Become a Network Marketer

Network mаrkеting аѕ соmе tо ѕtау. It iѕ a mеthоd оf advertising thаt benefits both соmраniеѕ and their affiliates. Cоmраniеѕ рау lеѕѕ on thе lоng run fоr advertising while аffiliаtеѕ make gооd аnd еnviаblе inсоmе mаrkеting and ѕеlling аffiliаtе products. It iѕ a win-win ѕituаtiоn. So will уоu rесоgnizе thiѕ opportunity аnd trаin yourself tо tаkе аdvаntаgе of it оr will уоu juѕt ѕit bасk while оthеr people rake in all thе mоnеу?

In соnсluѕiоn, thе internet iѕ оvеrflоwing with side hustle орроrtunitiеѕ. Althоugh it mау not be thе primary ѕоurсе of inсоmе fоr some people, it саn dеfinitеlу be a solid ѕuррlеmеnt ѕtrеаm of еаrning extra саѕh every month.

5 Things You Can Do Right Now to Make Your Job Easier

5 Things You Can Do Right Now to Make Your Job Easier

These five tips can easily transform your work to make it effective, efficient, and rewarding.

With the technological advancement and the social media boom, a large number of people are exploring the option of starting an online business. It offers a wonderful opportunity to run a business conveniently with limited resources and without worrying about the logistics and geographies. However, finding the right online business solutions, tools, apps, and software for your small business isn’t an easy task. Irrespective of the team size, the small businesses always look out for smart solutions that help to run the business smoothly. These online project tools are instrumental in building a productive team and highly replicable systems for the small businesses in today’s competitive business world. If you’ve been looking for such tools and online solutions, here are the top 5 things you can do right now to make your job easier.

Take Organized Notes

Do you often come across a situation where an excellent idea suddenly crops up in a meeting and you struggle with the clumsy notepads, difficulty in keeping reminders for important tasks etc? Well, all you need to do is switch to an organized and sophisticated note-taking online solution that is note taking apps, as shown in this article from Cloudwards. Some of these excellent apps include Evernote, Google Keep, and Microsoft OneNote etc. They come with a range of features which make the entire note-taking process quick, efficient, and much more productive.

Hire a Virtual Assistant

Unlike the popular myth that virtual assistants are an expensive luxury that only big businesses can afford, a large number of small companies are reaping the benefits of hiring virtual assistants as a smart online solution. Hiring a virtual assistant not only saves you the overhead cost, it also saves the hassle of training the employees, paying for their insurance, and multiple other things. There are multiple profession options available to outsource to a virtual assistant ranging from basic administrative tasks to sales, accounting, and much more.

Effectively Engage Your Target Audience

Engaging the audience is one of the most cumbersome tasks for the small business and the highly competitive market further adds to the pressure. Happily, scheduling posts can make your job easier. HootSuite, a social media management tool, offers an excellent solution to engage your target audience. Here, instead of manually posting the social media updates, you can use HootSuite, to generate short links, monitor the online campaigns, and schedule updates.

Manage Conference Calls with Skype

No online business operations would be complete without the smooth conference calls to manage day-to-day operations. Skype is one of the best online solutions for making the conference calls. It offers various advanced options such as connecting with the team members, voice & video calls, using online text message, video chats, and so much more. Skype also offers the option of sending documents, attachments, and real-time screen sharing.

Use Boomerang for Gmail

Most of the small business’ email is hosted on Google Services. Boomerang is a great way that helps you to keep track of your emails in an organized fashion and make your job easier. It is simple to install and allows you to schedule an email, give reminders if the email has been viewed or opened, and many such exciting features. Managing your online business with these smart solutions will allow you to focus on the core business competencies rather than worrying about the project implementation and online tools.

8 Useful Websites to Make You Better at Your Job

8 Useful Websites to Make You Better at Your Job

Check out these eight useful websites to improve your performance at work.

The internet is filled with information ranging from vital to trivial. With the number of websites to choose from, a person could easily have trouble navigating what will be useful to them. That’s why word of mouth is still so important–you’ll want a trusted source that can tell you some good pages to check out. We at Ideas Unlimited have compiled a list of our favorite useful websites that have helped us get our jobs done. Click the links below, and maybe you will see the benefits from these pages as well!

Our Top 8 Useful Websites

  1. Code Academy: Coding skills are becoming a high demand in a variety of industries. When you visit codeacademy.com, you can learn coding online. They have over 45 million users!
  2. I Want My Name: Check and see what domain names are available with iwantmyname.com. You’ll find hundreds of domain extensions to use. They also do domain transfers from other registrars. 
  3. Every Timezone: Keeping track of what time it is in another country can be a challenge. We love everytimezone.com because it makes it easy for us to work with clients across the globe. 
  4. Down For Everyone Or Just Me?: Having tech issues? Check downforeveryoneorjustme.com.
  5. Canva: For quick and easy graphic designing, we recommend canva.com. Their “freemium” options are vast and impressive, and they allow for all sorts of beautiful content designs.
  6. Snopes: Snopes.com has been an urban legend source for decades. Now, in the era of “fake news,” Snopes is a curator of fact-checking. Never worry about spreading misinformation again!
  7. If This, Then That: Create commands so that if an action happens on one site, it causes an effect on another site. We love ifttt.com because we link our social media, email, and other apps together. 
  8. Hundred Zeros: Visit hundredzeros.com to download hundreds of free Kindle books. We recommend the “Business & Money” section for your work needs, but you can also download books for fun!

What are your favorite useful websites that help you do a better job?

Does Your Business Website Need Chat Support? (Part 2)

Does Your Business Website Need Chat Support?

Chatting with your customers and clients will make a world of a difference.

See our previous post: Does Your Business Website Need Chat Support? (Part 1)

Every business needs to make a good impression online. For most customers, this is their first impression of you. This is where they decide whether they are going to choose you or a competitor. Getting them to side with you, however, is about more than just having your products listed and having an attractive site. Too many businesses, including your competitors, stop there. You want to take your business a step further by offering easy, reliable access to information through chat support. Chat support can make sure that your customers always have someone available to help them and to keep them satisfied.

Chat Support is Customer Support

Every business needs to invest in high quality customer support. Without a good customer support, businesses can lose the customers’ attention and trust. These customers rely on this support when they have questions or concerns, or when something goes wrong. Choosing a good support is crucial in keeping the customers on your side. It is why there is a push towards chat support, which offers instantaneous support to the customers who use it.
Chat support is exactly as it sounds – a chat system that allows customers and support to chat with each other directly, one-on-one. Customers can receive information and assistance immediately rather than waiting for an answer to their email, or hoping someone picks up the phone. It is one of the favored forms of support for customers.

The Difference of Chat Support

Chat support gives customers direct access to information and assistance. No other form of support can do the same at the same speed. Customers will receive immediate help on anything, from a question about a product to a concern with a purchase, without a long wait time. For customers, this is invaluable. People like having quick responses to their concerns, and nothing beats the speed of chat support.
There is no difference in quality, either. Chat support offers the same level of quality as any other form of customer support. Customers receive the same information and assistance they would otherwise, without the hours or days of waiting. Customers given the option between types of support will typically choose chat for that reason.

Regardless of what you do, what your products or services are, customers will appreciate the chat support system. It makes choosing your business easier on them and it makes you a more valuable choice for what you offer. Want to get yours? Click here to get started with Ideas Unlimited’s services!

5 Ways to Find New Clients

5 Ways to Find New Clients - Ideas Unlimited

You can find new clients in a variety of ways if you use the right approach.

Sometimes, companies hit a block…how do they find more customers? Every business has the goal to find new clients, but some of them don’t know where to begin. Here are our top five ways to find new connections.

Word of Mouth

First, use the technique as old as time. Regardless of new technology, word of mouth is still valuable. According to Yotpo, 74% of consumers say word of mouth as a key influencer in their purchasing decisions. Ask your customers to recommend you to a friend. In fact, try offering them an affiliate partnership so that they get a percentage of the payment as a finder’s fee. (We have an affiliate program…check it out!)


Second, look into the many, many forms of advertising that are available. Don’t spread yourself too thin…limit yourself to two or three methods of advertising that are most likely to reach your customers. For example, if your customers are young and tech-savvy, put ads online. If they’re older and more traditional, buy ad space in the newspaper or magazines.

Networking Events

Third, get face-to-face with potential clients. This will give you the chance to tell a personalized story that reaches an individual on a personal level. While the local chamber of commerce is an obvious choice, there are many other options available for networking. Consider joining an organization like Rotary, Kiwanis, or Optimist. You can also look on Meetup.com to find networking groups in your area.

Social Media

Fourth, consider using a social media platform. Facebook, Twitter, LinkedIn, and many other networks are an excellent way to have ongoing conversations with potential customers. And it’s not just good for B2C companies, but for B2B as well. Entrepreneur reported that social media lead conversion rates are 13% higher than average lead conversion rates. (Need a social media manager? Hire one of our virtual assistants to do it for you!)

Partnerships and Alliances

Finally, consider making an arrangement with another business with the same target audience.  Brad Sugars explains, “They might attach a gift voucher or other discount offer for your products at the end of a newsletter or mailing.” He goes on to say you can build an alliance: “For instance, a Web designer and an ad agency might send each other referrals for clients who need added services.”

What are YOUR ideas for finding new clients? What techniques have worked for you?

Tech Support: How It Can Improve Your Business

Tech Support: How It Can Improve Your Business

Tech support can turn your company around and lend some legitimacy.

Most IT companies heavily rely on the satisfaction of customers and ensuring this requires that the employees are properly trained from time to time. This can become a cumbersome process and if not done right cannot only become a frustration for the company but also for its clients. Those businesses that lack the budget, expertise and staff to provide fast solutions to customers can outsource it to a business that is capable of providing the required support services.

There are many benefits of having a strong tech support infrastructure. Outsourcing this aspect of the business allows the company to focus on bigger plans.

1. Boosts Growth and Productivity

Without a tech support team, the other employees often have to multitask and handle their own responsibilities as well as talk to customers. This wastes a lot of time and reduces productivity. Having people dedicated to this task can let the employees help run other aspects of the operations and allows the business to grow.

2. Improves Customer Experiences

If customers feel like they can depend on the tech support service to help solve their problem then the company is headed in the right direction. Even helping out clients with their trivial problems can form a positive image in their mind and helps the business appear professional and dependable. A good impression in the customer’s mind will help retain them and recommend your products or services to others as well.

3. Reduces Chances of Refunds

Refunds greatly affect the profits of a company. Businesses in the IT sector often have customers who are not tech-savvy and need help using the product. With a proactive tech support team, such customers can be guided through the procedure and allow them to become a regular user of the product or service. If the tech support is up to the mark a frustrated customer can be turned into a satisfied one.

4. Builds the Company’s Reputation

A satisfied customer is more likely to leave a positive review of your business. With the advent of social media, the reputation of a company has become more important. It is now easy to leave a review or rating for a certain product or service online. These comments are read by many people and that is why favorable reviews will help reel in more customers. The lack of tech support will only result in negative reviews and a bad reputation.

5. Solves Technical Issues within the Company

Tech support also applies to issues faced within the business. A well-trained tech support staff can help in running the company and prevent major hang-ups inside the office. The support team is always on call to help when glitches or errors appear. There is no longer a need to call outside the company for help.

Tech support plays an important role in all businesses but it requires a lot of personnel, software and hardware resources. A much more budget-friendly option is to outsource the task to Ideas Unlimited. Our professional team cam provide software, hardware and server support through a multitude of platforms.

Content Moderation: Saving Face, Saving Your Business

Content Moderation: Saving Face, Saving Your Business

Content moderation can now be conveniently handled by any type of business

We live in an era where content is generated at an incredible speed. New content emerges every single day and for a business, managing content can be a time-consuming task. But why is content so important for a business? To start with, the various types of content helps you reach and get in touch with your prospects and potential business partners. Also, the content generated by your prospects and clients is a gold mine when it comes to developing effective marketing solutions. Besides this, you need to be able and available to provide potential clients the type of content they require, fast and convenient if you want to prove that you are a trustworthy company in the eyes of your prospects.

Content is Everywhere, By Everyone

What kind of content are we talking about? Well, everything starting with the content collected through call centers, customer support services, to e-mails, phone calls, social media, administrative tasks, content writing, translation, and much more, everything is covered by content moderation. So, yes, there are many tasks a company has to take care of on an everyday basis, tasks that sometimes affect the efficiency of a business if their management is not appropriate. This can happen if you don’t have the right people to take care of them or when they are managed by using the wrong methods and approaches. Not to mention that finding people to manage all sorts of content requires time and, in many cases, special training, which will cost your company resources. But, no matter how complicated this may seem, you cannot ignore the importance of content moderation within your company. It is essential to the success of your business and for helping you create an outstanding reputation for your company.

Technology to the Rescue

But, the advancement of technology allows you to tackle content moderation fast and convenient. The evolution of technology, together with outstanding communication means, allowed for companies, such as Ideas Unlimited, to emerge. Ideas Unlimited provides remote business solutions under the form of content moderation. The services provided by IU cover audio, video, and regular content, available 24/7, so you can focus on the things that are most important for your business. Just pick up the phone and contact the IU’s team of professionals and let them know what needs to be done. Do you need a virtual assistant to take care of daily tasks that are eating countless hours of your schedule? Would you like to provide your clients and prospect the benefits of reaching a call center? Do you need content to be written, translated, managed, and posted on social media and other digital environments? These are only a very small part of the services provided by Ideas Unlimited when it comes to content moderation.

Let Us Help You Succeed

If you need the best professionals to take care of tasks that can influence the name and reputation of your company, it is worth knowing that IU works only with the best specialists out there. Each professional that is assigned to take care of a particular task will have a background check in order to make sure that the skills and expertise of the person fit the task requirements. So stop wasting your precious time on projects and tasks can be successfully accomplished by experienced professionals, and direct your entire energy toward growing your business.


The Importance of 24-Hour Customer Service

24-Hour Customer Service

24-Hour customer service can be the one thing that improves your business the most.

Businesses can’t afford not to operate 24-hour customer service these days. Not when customers communicate through the internet, or when businesses have international customers or round the clock businesses. Here’s why 24-hour customer services are important for all companies.

Faster Identification and Correction of Product Deficiencies

When a consumer logs onto Facebook or Twitter to complain about a product or inquire about some of its features, operators of a 24-hour customer service can take note of the problem and respond to it promptly. The result is that the company will correct any problems customers have with their products in time.

Customer Satisfaction

Customers like to feel special. Having their calls taken after the first ring no matter the time and engaging in friendly conversations with customer care operators goes a long way towards satisfying this customer need. As a result, companies with 24-hour customer service retain more customers and keep them happy for longer. Happy customers are more likely to recommend such brands to their friends.

Brand Image Fortification

When companies advertise products, they sell consumers the byline that they’re the best. Always being there to respond when customers call in, walk in or make their online comments helps fortify that image as far as customers are concerned. 24-hour customer services ergo help firms build and maintain their good reputations.

Increase in Profit

Customers are important to businesses, and so is the bottom line. And there is no better way for companies to bump up their profits than by having a 24-hour customer service.

For one, these services keep customers happy which results in steady sales. When customers recommend the services to others, sales increase. Customer care operators are also great for upselling and cross selling the company’s products.

All in all, having a qualified workforce to operate your customer care unit has numerous benefits, from saving money to making sure your brand survives over the decades.