Imagine this scenario: A new CEO believes he has everything ready for his company’s online presence. He has a fully search engine optimized website, a presence on social media, and listings in various forums. Then, someone leaves a comment on his company’s blog…a comment that includes a link to malware. Thus, anyone who visits his site and interacts with that malware will never want to go back to his site again. However, disasters like this one can be prevented by hiring a moderator.
What does a moderator do?
As a business service, moderation is the practice of carefully screening content. These moderators keep an eye on form submissions, third-party uploads, and much more. Put simply, a moderator is like a bouncer at a club–he lets in the good and kicks out the bad. At Ideas Unlimited, our moderators provide the following services:
- Video moderation
- Data moderation
- Audio file moderation
- Form and blog moderation
But this job isn’t just approving and deleting. As Chron explains, “It is the responsibility of a moderator to maintain order during discussions and to see to it that all participants behave with courtesy.” A moderate can make sure that people who interact with a company’s website do so in ways that foster the message that an organization is trustworthy. If people who interact with the company are respectful, then the company must be respectful as well.
Why do you need moderation?
Now that the vast majority of businesses have an online presence, preparing for cyber-attacks is a genuine concern. Whether it’s something small like a spammy blog comment plugging someone else’s business or a large scale hack of company files (remember the iCloud hack that leaked several celebrities’ photos on their phones?), security is vital–and automated security can let some things slip through the cracks. By adding a moderator to your team, you can enjoy the knowledge that your business is protected…even from a junk post on your community forums.
Moderators can serve as an authority for the interactions a company has with potential customers. As the website WiseGEEK explains, “If the tone of a forum becomes hostile or starts to move in the direction of personal attacks, the forum moderator usually has the discretion to lock the discussion to prevent heated, interchanges.”
Interested in hiring a moderator? Ideas Unlimited has 24/7 moderation services available for businesses located anywhere in the world. Click here to learn more!